Safer Gambling at PromoTrackr
At PromoTrackr, we take safer gambling seriously. Our platform supports iGaming operators in meeting the standards set by the UK Gambling Commission by improving visibility and oversight of CRM activity. PromoTrackr helps operators track the delivery of responsible gambling communications, segment player audiences effectively, and maintain clear engagement records for compliance reporting.
While PromoTrackr does not monitor player behaviours directly, it empowers CRM teams to promote safer gambling practices by ensuring timely, relevant, and transparent communication with players. Responsible gambling is essential to building a sustainable and trusted iGaming industry, and PromoTrackr is committed to supporting operators in delivering safer, more responsible player journeys.
Why Safer Gambling Matters
Safer gambling is at the heart of a sustainable and trusted iGaming industry. With rising regulatory pressure from bodies like the UK Gambling Commission, operators are expected to take proactive steps to protect players and promote responsible play.
Research shows that early intervention can significantly reduce the risk of gambling-related harm, improving both player wellbeing and brand reputation. In a competitive market, a strong commitment to safer gambling is no longer optional — it is a core part of operating responsibly and building long-term success.
How PromoTrackr Supports Safer Gambling
PromoTrackr is designed to give CRM teams greater visibility over player communications and campaign activity. While it is not a player protection tool, PromoTrackr supports safer gambling efforts by helping operators analyse player engagement, segment audiences more effectively, and track the delivery of responsible gambling messages.
Good CRM practices are a vital part of promoting safer gambling, ensuring players receive timely, relevant, and transparent communications. With reporting aligned to the expectations set by the UK Gambling Commission, PromoTrackr enables operators to build more responsible player journeys across their brands.
Resources and Support
If you or someone you know is experiencing harm related to gambling, the following organisations provide confidential advice, support, and tools to promote safer gambling:
GambleAware – Safer Gambling Support – Free, confidential help and resources for safer gambling in the UK.
GamCare – Gambling Support Services – Access to counselling, live chat, and the National Gambling Helpline (0808 8020 133).
UK Gambling Commission – Gambling Regulation – Official regulator ensuring gambling is fair, safe, and free from crime.
GAMSTOP – Self-Exclusion Scheme – A free service that lets you block access to online gambling sites licensed in the UK.
BetBlocker – Free Gambling Blocking Software – Free tool to help restrict access to gambling websites and apps.
Gamban – Gambling Blocking Software – Paid software solution for blocking gambling sites and applications.
StepChange – Debt Advice and Gambling Support – Free, expert advice for anyone facing financial difficulties linked to gambling.
Gambling Research Exchange (GREO) – Gambling Research Resources – Independent research and evidence on gambling-related harm.
